Story by Jeanette Wages | Photography Courtesy of Cool Contours

For some reason, every time we see articles and ads promoting self-care, we often see women meditating, working out, or in a bubble bath. Does that mean self-care is only for women? Absolutely not! Self-confidence, centering and feeling great about yourself is just as important to men as it is to women, even if it isn’t advertised.

In the extremely visual world of today, men as well as women strive for perfection (or at least the best version of themselves). Working out and eating healthy are always on the list of recommended lifestyles but a little assistance never hurt anyone. At Cool Contours they offer CoolSculpting and CoolTone which can help reshape your body without surgery, incisions, anesthesia, recovery, intense exercise, or strict diets. CoolSculpting is a revolutionary fat-freezing technology that can reduce stubborn pockets of fat in trouble spots such as the abdomen, flanks, or chin, and can even target the male chest area. CoolTone takes results a step further by toning and strengthening muscles. CoolTone tones and strengthens muscles using the latest innovation in electromagnetic muscle stimulation, or MMS technology. Magnetic waves bypass skin, nerves and fat to penetrate deep into muscle layers to induce involuntary contractions. By using MMS to stimulate more muscle fibers, CoolTone generates more powerful and intense contractions than could be achieved by exercise alone. Whether targeting abdomen, buttocks, or thighs, CoolTone strengthens, tones, and firms the muscles in the treated area resulting in a more defined and toned appearance.

So get in there, gents and give Ryan Reynolds a run for his money!

'At almost 40, I wasn’t sure I was going to see my abs again. After the second session I felt noticeably tighter in my mid-section and after the final 6th session I was amazed to the see the difference in definition of my before and after photos! The whole CoolTone process was a breeze and allowed me to continue my workouts the same day with no discomfort at all. I can’t wait to continue monthly maintenance!' - Bryce S. – CoolTone on Abdomen

Immediately after 6th Cool Tone session