Resiliency of ALX: Nothing Bundt Cakes

Resiliency of ALX: Nothing Bundt Cakes

By Gina Brown, Co-Owner

We recently opened Nothing Bundt Cakes in Alexandria on Duke Street - five friends coming together to realize a shared dream. The concept combines the warmth of nostalgia with a fresh, modern approach. Our delicious cakes are baked in-house and are made with the finest ingredients, including real eggs, butter and cream cheese. We offer bundt cakes in 40 unique designs, 10 delicious flavors and a variety of sizes, including bite-sized Bundtinis®, miniature Bundtlets and 8- and 10-inch cakes. We also offer beautiful decorations and gift options for all occasions. Despite the pandemic, we love that we get to share the joy of these amazing cakes with the community while celebrating all the important moments in life, big and small.

'I would encourage others to persevere regardless of obstacles and to cheer each other on.'

To say this year has been interesting is an understatement, but we will not forget the many lessons learned. This bakery is the realization of our collective desire to partner together in a new venture. We have been friends for about 25 years and knew we wanted to share a journey together when we found this opportunity with Nothing Bundt Cakes. It was early in 2020, and we were just about to sign our lease for our space when COVID-19 hit. With the many restrictions in place, we were in a holding pattern for about a year but we all hung onto our dream and were thrilled when we learned that this location was still available. This pandemic has taught us to persevere and hang onto hope – things may not look the way we thought they would, but a little creativity, positivity and support for each other can go a long way. Some days I felt like it was one step forward and two steps back, but eventually, I could see the progress we'd made.

COVID clarified what is important to me. As business owners, we tend to get caught up in working long hours and managing all the day-to-day details. The lockdown, though, gave me a chance to reconnect with friends and family (virtually, of course) and I realized that when things went back to “normal,” I would need to make sure the people in my life were the priority.

We are excited to continue to grow this amazing business and have our sights set on a location in Richmond. As we look to a bright (and sweet) future, I would encourage others to persevere regardless of obstacles and to cheer each other on. This life is not about individuals owning a business, selling products, or going through the day-to-day details for personal gain. It is about relationships…celebrating each other’s successes, supporting those who are down and picking them back up and persevering TOGETHER through it all.

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VIP Alexandria Magazine is proud to present The Resiliency Issue. Featuring small business COVID-19 success stories, as told by the owners who lived in it, learned to pivot + survived.

You can read all of our Resiliency Stories in our digital issue HERE.

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