Red Ladies 2024: Ruby Devine

Red Ladies 2024: Ruby Devine

Story by Liesel Schmidt | Portrait by Jonathan Thorpe

Having been in the beauty industry for 23 years, Ruby Devine has an expertise that has served her entrepreneurial drive well. The owner of the LABoratory not only runs a successful salon, but is also an international educator with multiple hair color lines. “My salon is a collaborative environment, where my team receives continued education and explores innovation for the benefit of our clients,” she says. As a leader, I also focus heavily on personal growth for my team. My hope is that I can help grow and support other women to achieve success levels that surpass their expectations and dreams.”

"Women need to be educated about heart risks."

- Ruby

Devine’s own family was supportive and encouraged her to pursue her dreams, instilling in her a very strong work ethic from a young age. “Although few of my family ever attended traditional college, entrepreneurship runs deep within my family,” she says. “My mother used to always say that she wanted all her kids to be ‘rock stars’ and, ‘I don't care if you're a garbage truck driver, I just want you to own the garbage truck company.’ The first time I got to be on a big stage doing hair, I definitely felt like I had achieved the ‘rock star’ status my mama always talked about.”


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